BECOME A DEFENSE COACH

Transform and Evolve Now! Get the Training, Wisdom, and Skills to Take You and Your Students and Clients’ Safety, Security and Defense to the Next Level!

NOW, MORE THAN EVER THE GOOD GUYS AND GALS NEED A TACTICAL ADVANTAGE

Whether you’re an individual, business or company, Defense Coaching elevates your knowledge, skills, and confidence for risk mitigation, and threat management so that you can Detect, Avoid, Deter and Protect.

LEARN TO PREPARE PEOPLE, COMPANIES, AND ORGANIZATIONS TO REDUCE RISK AND VULNERABILITY, BE PROACTIVE, AND GET THE THREAT MANAGEMENT TOOLS TO INCREASE THEIR DEFENSIVE, SAFETY AND SECURITY CAPABILITIES

THE WORLD HAS CHANGED

We would all like to believe that the world is a safe place. In today’s technological world, crime truly has no boundaries. International crime organizations have proved they have the power to strike almost anywhere. The world is filled with a level of danger and violence that is unprecedented.

Street crime from murder, assault, active shooters, kidnapping and human trafficking to rape, home invasions and robbery — crime is and always will be a continuous threat. There are no safe havens in this volatile personal security environment.

Companies and organizations face a multitude of external and internal threats. To accomplish this defense and security mission, they need professionals that can provide a constant source of advice and training. Professionals like the Defense Coach.

TERRORISM, TRAVEL & NATURAL DISASTER THREATS

There are numerous terrorist acts committed all the time. Terrorism comes in many forms — state sponsored and formal terrorist organizations that are international as well as domestic groups, plus a growing trend of lone wolf actors.

Recreational and business travelers face constant challenges: crime, kidnapping, human trafficking, murder, assault, hotel invasion, robbery, protecting sensitive information, terrorism, extortion, threats to their health and transportation safety.

Natural disasters — landslides, tsunamis, snowstorms, hurricanes, fires, earthquakes — are ongoing threats. People need a constant influx of information to educate and train them. The Defense Coach is ready for anything!

BE YOUR OWN FIRST RESPONDER

Most people are unaware and unprepared for the numerous dangers and risks they face daily. To detect, avoid and deter crimes, one must elevate their situational awareness skills and have a plan when confronted with conflict or crisis.

Government and law enforcement can only provide training and security to a limited degree. They are reactive — getting on-scene after a crime has occurred.

The big question: where does this leave the private citizen?
It leaves everyone to be their own first responder! Defense Coach addresses this very challenge with niche expertise in tactical, defense, security, intelligence, and spy tradecraft.

DISCOVER WHAT YOU ARE CAPABLE OF

We live in uncertain times. Most people and businesses just want to know what to do — how to respond and protect themselves, their loved ones, and their business. YOU can be the professional that gives them that peace of mind.

Defense Coaching hardwires you with operative-like threat management knowledge and skills to detect, avoid, deter, and protect. It equips you with real-world practical security and protection tradecraft tactics to mitigate risk and survive worst-case scenarios.

Our ground-breaking Defense Coach Certification Program trains you with reality-based critical life-saving survival skills and practical tactical and spy tradecraft knowledge.

BECOME THE TIP OF THE SPEAR

The tip of the spear represents the strong men and women that are the first to do something considered difficult or dangerous. They are the A-team designated to pierce an enemy’s line of defense. They are the brave who dare to be the first through the door — strong resilient leaders, trailblazers setting the path for others to follow.

Being a Defense Coach means you dominate and control every environment, have fearless performance, command respect, have unshakeable confidence, and the absolute power to get what you want in life while making the world a safer place.

MAKE THE TRANSITION FROM WHO YOU ARE NOW TO WHO YOU WERE BORN TO BE
BECOME A DEFENSE COACH!

WHO CAN BECOME A DEFENSE COACH?

Whether you are starting out right now with absolutely ZERO background or skills or are an instructor, coach, consultant, trainer, first responder, or in any job or profession — YOU CAN Become a Defense Coach.

The more knowledge, information, and skills you have to detect, avoid, deter and protect people, families and companies, the greater you can mitigate their risk, improve their safety and your success.

The Defense Coach Certification equips you with the wisdom you need in safety, security, and protection to build an empowering defense coaching business while learning critical tradecraft knowledge and skills from the world’s elite.

Become Empowered

Become the Tip of the Spear

Become Inspired & Inspire Others

Live with Purpose

Make a Difference in the World

Become a defense coach and join coaches, trainers, instructors, consultants, and organizations internationally. Unleash your true potential with the ultimate personal security, defense, protection, tactical and spy tradecraft knowledge, training and skills, plus marketing info, tools, and support to be successful!

BOTTOM LINE — GET NEXT LEVEL WISDOM FROM WORLD CLASS EXPERTS THAT MAKE YOU MORE DANGEROUS, SECURITY, DEFENSE, PROTECTION AND SURVIVAL SMARTER, AND MORE VALUABLE TO CURRENT OR FUTURE CLIENTS AND STUDENTS

BENEFITS OF THE DEFENSE COACH CERTIFICATION

Benefits to the Individual

Learn real world security, tactical, defense, protection, and survival tradecraft from experts
Certification provides proof of knowledge in security, safety, protection, and defense
Coach, teach classes online and live, do presentations, lectures, webinars, and consulting
Expand offerings to include defense coaching & sell personal defense and tactical products
Once certified, set up your defense coaching business from anywhere in the world
Initiate Campus Safety Programs for schools, corporations, and organizations
Recognition of professional competence by others in the security and defense fields
Potential for increased value and income as a Certified Defense Coach
Identify threats, determine vulnerabilities, and evaluate mission readiness
Become the tip of the spear — fearless performance, command respect

Benefits to the Organization

Being recognized as a Professional Defense Coach with an industry standard
Reduce liability and exposure
Demonstrates Duty of Care to staff, employees, and personnel
Evidence of commitment toward an organization’s mission and values
Employee and staff opportunities for advancement and recognition
Proof to the board that the organization takes initiatives for safety and security
Continual education and improvement of staff, members, or employees
Increase resources and harness the full value of your team as a force multiplier
Develop or enhance your risk management programs

FROM DR. JEFF CANTOR

“My job and ultimate goal is to help you WEAPONIZE yourself with purpose, confidence, certainty, the tradecraft knowledge you need and the threat management skills you want to make the world a safer better place to live.”
— Dr. Jeff Cantor, Founder, Defense Coach

Defense Coaching gives you the tools you need to become the tip of the spear, have the security, defense, protection, and survival knowledge you need in today’s world, and the mental fortitude to overcome any obstacle in your way while building a profitable and rewarding business.

THE TACTICAL PROTECTOR PRO CERTIFICATION

The Tactical Protector Pro Certification is NOT just a program — it’s like an elite boot camp for training men and women in next level wisdom and skills. Think Liam Neeson from Taken meets Jason Bourne.

This exclusive certification is designed for those discerning men and women who either are already trainers, coaches, instructors or consultants that want to ramp up their knowledge and skill sets, or for those who see a massive opportunity right now with the fast-moving uncertainty in the world.

You will have (8) 45-minute weekly group coaching calls covering defense coach business strategy and success, answering questions, discussing core material, goals, developing programs across different target markets, and structured support.

No matter where you are in the world, security threats will remain a constant concern. DEFENSE COACH makes it our mission to forge you into a smarter, more dangerous, more capable protector.

THE 20 MODULES OF THE DEFENSE COACH CERTIFICATION

The ONLY tradecraft security, protection, defense, and survival certification that trains you to become a Defense Coach.

MODULE 1

DEVELOPING YOUR DEFENSE COACH BUSINESS

Discover what defense coaching is all about. Understand your mission, how to get new clients, who your ideal client is, how to sell yourself, and develop your niche within defense coaching.

MODULE 2

360-DEGREE SITUATIONAL AWARENESS

Learn to empower your mind with security tools to take a more proactive stance and recognize and avoid dangerous situations before they happen.

MODULE 3

ACTIVE SHOOTER DEFENSE

Get prepared to deal with an active shooter event. Discover the proven R.E.D. model to help you avoid and respond to active shooter threats with confidence and a plan.

MODULE 4

TERRORISM AWARENESS

Integrate terrorism and advanced active shooter preparedness with best practices emphasizing early action through pre-planning, detection, profiling, and priority objectives.

MODULE 5

PERSONAL SECURITY THREAT INTELLIGENCE

Gain insight and knowledge of key conceptual issues relating to personal security tradecraft — from developing a combat mindset to assessing threats.

MODULE 6

COLLEGE SAFETY PREP

Empower yourself with a proven blueprint to coach, instruct and give talks on how to recognize and avoid danger as a first line of defense for school and college safety.

MODULE 7

HOME DEFENSE & SECURITY

Prepare with tactics, techniques, and procedures for potential violent confrontation at home with or without a firearm. Learn to harden a home and escape tactics.

MODULE 8

EMPTY HANDED STRIKING FUNDAMENTALS

Learn empty handed striking with former UFC Light Heavyweight Champion Suga Rashad Evans and Head MMA Coach Rodney Brewer — fundamentals, combination strikes and defenses.

MODULE 9

MIXED MARTIAL ARTS AND GRAPPLING

Former UFC Hall of Famer Suga Rashad Evans and Head Coach Rodney Brewer teach the essentials of employing elbows, knees, and grappling for street fighting applications.

MODULE 10

STREET FIGHTING APPLICATIONS

Apply the strategies, tactics, and techniques from Modules 8 & 9 to real street scenarios with the UFC champ showing exactly what to do in an empty-handed street fight.

MODULE 11

TACTICAL BATON

Learn the tactical baton as an impact weapon — deployment, striking types, attacks and defenses, and defense against heavier impact weapons for personal defense.

MODULE 12

TACTICAL PEN DEFENSE

Cover all aspects of tactics, techniques and procedures to carry, deploy and use a tactical pen as a personal defense tool — from rapid threat assessment to striking techniques.

MODULE 13

KNIFE DEFENSE

Review common knife attacks and defenses — empty handed defense against knife attacks and tactics for dealing with and surviving escalating edged weapon threats.

MODULE 14

TACTICAL FOLDING KNIFE

Discover strong skill sets with a tactical folding knife — presenting, methods, deployment, striking and basic defenses for street survival and instructing others.

MODULE 15

TACTICAL EDGED WEAPONS

Comprehensive module on fixed blade knife tactics in violent confrontations — knife on knife conflict and empty hand to knife transitions to engage a hostile attacker.

MODULE 16

COVERT CARRY ACTIONS — LEVEL 1

Discover fundamentals of presenting your handgun to a threat, dry fire exercises, force-on-force scenarios, covert carry challenges and after-action drills.

MODULE 17

PRINCIPLES OF PROTECTION FUNDAMENTALS

Learn the secrets of protecting people — principles of protection, advance work, site surveys, threat assessment, protective formations, and many other facets.

MODULE 18

ADVANCED PRINCIPLES OF PROTECTION

Learn to cover and evacuate a loved one or client, immediate action drills, close protection operations, mission planning, and knowledge needed by top executive protection agents.

MODULE 19

IMMEDIATE VEHICLE ORIENTED COMBAT — IVOC LEVEL 1

Address violence and potentially violent attacks in and around vehicles, parking lots and garages — empty handed, knife, machete, and handgun scenarios in confined spaces.

MODULE 20

DEFENSE COACHING FRAMEWORK AND BUSINESS

Learn strategic leadership skills, the art of communication for the defense coach, and the four steps to building an empowering defense coaching business.

WHAT YOU GET AS A DEFENSE COACH

Learn from experts with boots on the ground real-world experience
No brick-and-mortar location required
No experience required
Association with experts and professionals
World-class support with direct access to actual mentors and coaches
Real-world business, team building, and leadership information
Belong to the International Association for Professional Defense Coaches
Continuing Education opportunities
Expand your mind and explore new skills that increase your client base
Connect with like-minded people
A tactical advantage that prepares you with the tools and mindset to succeed
Make an impact through collaboration with others in the field

WHAT DEFENSE COACHES DO

Coaching Programs
Consulting
Teaching
Online Training & Consulting
Live Instruction and Training
Develop Instructors and Coaches Under You
In-Person Consultations to People, Business, Schools & NGOs
Online Sales of Gear and Equipment
Active Shooter Training
Teach Situational Awareness
Executive and Close Protection
Bootcamps
Corporate Training
Teach / Coach Defense and or Protection
Corporate / Business Talks
Real Estate Agent Safety Programs
Hospital and Medical Center Safety Programs
Attorney and Law Firm Safety
School Safety Training
Workshops
Open a Defense Coach School
Personal and Business Assessments
Home Defense Consulting and Sales
Endorsements & Affiliate Programs
Lectures, Talks and Presentations
Anti-Human Trafficking Programs
Anti-Bullying Programs

THE WORLD NEEDS YOU NOW MORE THAN EVER!

Join a growing industry where you can help people live a safer more secure life, and aid companies in mitigating risk, reduce exposure and liability. Take the first step to securing your future and freedom.

Developing motivated, knowledgeable defense coaches who aspire to a higher standard is a critical objective for Defense Coach.